Common use of OFFLINE Clause in Contracts

OFFLINE. MP shall promote AOL in MP's television, radio and print advertisements and in any publications, programs, features or other forms of media over which MP exercises at least partial editorial control, including, without limitation, the following: . Specific references or mentions (verbally where possible) of the Affiliated MP Site's availability through American Online(R) immediately following any reference to any MP Interactive Site; and . Prominent promotion of the AOL "keyword" for the Affiliated MP Site whenever it mentions the "URL(s)" for the MP Interactive Site. Member Acquisition Programs --------------------------- The Parties shall negotiate, in good faith, various AOL member acquisition programs, including, without limitation, the bundling of AOL software with products (i.e.: computer hardware, peripheral and packaged software) shipped by MP to existing MP customers who are not members of AOL./2/ ------------------ /1/ AOL will pay MP a one-time standard bounty for each person who registers for the AOL Network using MP's special identifier for this promotion and subsequently pays AOL monthly usage fees across at least three billing cycles for the use of the AOL Network. Note that if this promotion is delivered through Microsoft's Active Desktop or any other "push" product (an "Operating System"), such feature will link users directly to AOL software within the Operating System or direct users without Internet access to any AOL application setup program within the Operating System (all subject to any standard policies of the Operating System). /2/ AOL will pay MP a one-time standard bounty for each person who registers for the AOL Network using MP's special identifier for this promotion and subsequently pays AOL monthly usage fees across at least three billing cycles for the use of the AOL Network.