Common use of Impressions Clause in Contracts

Impressions. Beginning on the Launch Date, Snap will use commercially reasonable efforts to deliver a total number of Impressions in the aggregate dollar amounts of $7,500,000 during Year One, $7,500,000 during Year Two and $7,500,000 during Year Three. Delivery of the Impressions hereunder will be based on a schedule and placement guidelines selected by Snap in its reasonable discretion, taking into consideration the reasonable requests of the Company, and at a 30% discount from the rates set forth in the applicable Snap's standard rate card attached hereto as EXHIBIT B; provided, however, that if all of the rates set forth in Snap's then current standard rate card decrease during the Term by more than 15% relative to all of the rates set forth in EXHIBIT B, then the number of Impressions to be reasonably calculated by Snap and to be delivered by Snap hereunder shall increase in proportion to the amount of decrease in rates in excess of the aforementioned 15%, with the number such additional Impressions to be reasonably calculated by Snap and to be delivered by Snap at such time and in such manner as Snap in its sole discretion shall decide during the remainder of the Term. Any Impression not listed in the applicable Snap standard rate card shall be assigned the value of a comparable Impression on such rate card by Snap.