Common use of Global Branding Strategy Clause in Contracts

Global Branding Strategy. The Program 1 JCC shall have the right but not the obligation, from time to time during the Term, to implement (and thereafter modify and update) a global branding strategy, including global positioning (the “Global Branding Strategy”), for the Program 1 Product throughout the world. Each Party shall strive to adhere to the Global Branding Strategy in its Commercialization of the Program 1 Product in its territory. Incyte shall have sole discretion over Global Branding Strategy for the Program 2 Product, [**] Products, and Novel Program Products.

Global Branding Strategy. The Program 1 JCC shall have the right but not the obligationright, from time to time during the Term, to implement (and thereafter modify and update) a global branding strategy, including global positioning positioning, for JAK Licensed Products for use in the Field throughout the world (the “Global Branding Strategy”). To the extent the JCC determines to utilize such Global Branding Strategy, for the Program 1 Product throughout the world. Each each Party shall strive to adhere to the Global Branding Strategy in its Commercialization of the Program 1 Licensed Product in its territory. Incyte shall have sole discretion over Global Branding Strategy for the Program 2 Product, [**] Products, and Novel Program Products.