Common use of Failure to Display Advertiser Content Clause in Contracts

Failure to Display Advertiser Content. Station is not required to display any Advertiser Content or other material for the benefit of any person or entity other than Advertiser. If there is an interruption or omission of the broadcast and/or publication of any Advertiser Content or other material contracted to be broadcast and/or published hereunder, Station may suggest a substitute time period for the broadcast and/or publication of the interrupted or omitted Advertiser Content or material or run the Campaigns on Station’s broadcast television feed or on the Digital Properties or Streaming Platforms during an equivalent alternate time period, as determined by Station and/or Premion, as applicable. Alternatively, in cases where Advertiser has paid in advance and no such substitute time period is reasonably acceptable to Advertiser in Advertiser’s good faith business judgment, Station shall provide a “make good” in the form of a reduction in the amount of fees due to Station (or credit of fees already paid) equal to the proportionate amount of money assigned to the interrupted or omitted Campaign(s). Such substitution in time period or placement or reduction in fees shall be Advertiser’s sole and exclusive remedy for any failure to display Campaigns or other advertising material and Station shall have no further liability hereunder for such failure.