EXPLOITATION STRATEGY Clause Samples

EXPLOITATION STRATEGY. ‌ Figure 5: Push2Heat roadmap for KER development 9.1 Initial Key Exploitable‌ Results 9.2 Partner’s strategy for‌ exploitation

EXPLOITATION STRATEGY. The exploitation strategy reflects and is built-up as a result of sound analysis of the market trends, needs and potential users. The effective exploitation of the OSCAR results relies on the involvement of target audiences in the project activities at an early stage, thus increasing their awareness of the project, its results and expected impact, and maximising the opportunities of exploitation of knowledge and findings generated. To achieve this, the main stakeholders, either in their role as active partners of the project or members of the Advisory Group, will be consulted on specific needs of the scientific community and society to be considered for a reasonable exploitation from the be- ginning of the project. Furthermore, a very open and responsive attitude will be adopted, in order to satisfy specific needs and wishes of relevant stakeholders. Exploitation will follow three operative phases: a starting phase, a trial phase and an expansion phase, as below detailed.

EXPLOITATION STRATEGY. 4.1 Marketing / Exploitation process phases

EXPLOITATION STRATEGY. Prior to MIPCOM 2014, CPT and TCCSL shall meet to discuss the proposed distribution strategy for the Program. Each party shall participate in additional periodic discussions regarding the distribution strategy for the Program (including publicity and advertising materials to be used in connection therewith) to the extent reasonably requested by the other party.

EXPLOITATION STRATEGY. The exploitation strategy followed in PUSH2HEAT aims to ensure a life-beyond-the-project for all the generated results and is given by the following cornerstones: A key exploitable result is that which has a commercial or social significance (i.e., provide knowledge or economic profit). In PUSH2HEAT, these are not limited to complete systems and prototypes, therefore, the consortium will also exploit sub-systems, components, procedures, models, and other assets developed in the project. For each of the key exploitable results, a lead partner is identified, who will be leading the updating of the identification and assessment with regards to that result. Obtain a clear idea of which partner will contribute to achieving each result. The initial list of KER is in section 9.1. New KER can be generated along the project life and for that different versions of the KER list can exist in PUSH2HEAT. With the objective of expressing future intentions of partners regarding each KER, which will facilitate discussions on commercialization or intellectual property issues. For all the KERs, the following information will be collected from the relevant partners using a questionnaire: KER description, initial and expected TRL, type of outcome, Plan on exploiting the project results after the end of the project. Innovative results will be identified and KERs in which a high TRL is achieved a go to market strategy should be established at the end of the project by explicating the attractiveness to the potential markets/users, key benefits or problems solved by this new technology/product, risk analysis and expected time to market as an input for the business models and partners agreements developed in WP5. Connected to the desired exploitation a protection strategy should be set accordingly with the following content: - IPR'S ON BACKGROUND INFORMATION (B) Information, excluding foreground information, brought to the project from existing knowledge, owned or controlled by project partners in the same or related fields of the work carried out in the research project. - IPR'S ON FOREGROUND INFORMATION (F) Information generated by the project partners or 3rd parties working for them in the implementation of the research project. - Protection strategy (patent, secret, copyright etc.) - Who has which rights to which exploitable results and under which Terms & Conditions contribution of each partner and distribution of ownership, exploitation plan. PUSH2HEAT connects KER with EC In...