W2Tel Dynamic Number Insertion Sample Clauses

W2Tel Dynamic Number Insertion. W2Tel Dynamic Number Insertion (the “DNI Service”) allows an online advertiser (the “User”) to track a referral from another web page (“Referral Source”) when a [***] Certain information in this agreement has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. TELMETRICS Inc. RESEARCH SERVICES AGREEMENT: Dex Media, Inc. consumer has followed a link from the Referral Source to the User’s website and chooses to respond to the advertisement by placing a telephone call to the User. Using a Call Measurement Number that has been configured by the User to a particular Referral Source (e.g., Google, Yahoo, Bing or other local search provider) and/or to a particular keyword or group of key words, the DNI Service will dynamically replace the User’s actual telephone number (the “Termination Number”) found on the User’s web page (the “Object Page”) that has been linked to the Referral Source with the chosen Call Measurement Number. When a consumer is served the Object Page, they are presented with the Dynamic Number Insertion (“DNI”) Call Measurement Number. All available details of each telephone call placed to the particular DNI Call Measurement Number are made available to the User as part of the Call Measurement Data. Users may track as many Referral Sources as they wish by assigning a different DNI Call Measurement Number to each Referral Source or to each unique visitor by using session/pooled based tracking.
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