Program Loyalty Program Sample Clauses

Program Loyalty Program. Subject to the terms and conditions hereof, the Program shall include a feature whereby Cardholders are rewarded for Company Credit Card usage (“Loyalty Program”). For the avoidance of doubt, the “Loyalty Program” shall not refer to any loyalty or reward program that the Company or its Affiliates may adopt that is not tied to the Program or the Company Credit Cards. The Loyalty Program to be effective as of the Effective Date is set forth on Schedule 4.10(a). The Parties agree to test potential enhancements to the Loyalty Program and agree to implement such enhancements which the Parties mutually agree will improve the credit sales penetration of the Program in a cost effective manner and within the funding parameters of the Joint Program Commitment set forth in Schedule 9.3. Subject to the limitations set forth in this Section 4.10(a), the Bank will support the system functionality tied to the Accounts to support the Loyalty Program, including recording the accumulation of loyalty points, tracking, lookup/reporting, award certificate production and distribution and the other functions reasonably required to support the Loyalty Program. The Bank shall be responsible for the servicing of all rewards under the Loyalty Program.
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Related to Program Loyalty Program

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