Common use of Production Services Clause in Contracts

Production Services. We have a political production team (writers, producers, editors, graphic artists) who have been through dozens of election cycles and understand how to deliver compelling and effective ads on tight deadlines. We write scripts, produce, edit and ship ads over a 48-hour period when necessary, while maintaining our strict internal quality protocols. In addition, we have in-house production suites that allow us to edit ads quickly and efficiently in-house. When filming, we work with you every step of the way. One of our producers will work with you to scout locations (if possible) and recruit talent, and then we’ll work with shoot talent and extras and ensure shoots operate like a well-oiled machine. We frequently film people who are not used to appearing on camera; we work with them to make sure they’re both comfortable and on message. The key is to keep them authentic so their story feels real, rather than trying to turn them into an actor. Throughout the pandemic, we have developed approaches to film effective and creative ads remotely that adhere to social distancing protocols while meeting production timelines and adhering to our high- quality standards. We’ve already produced many ads virtually and have been able to do everything from directing to adjusting lighting and sound to filming without being on-site. As an added bonus, because these shoots require fewer crew members, we have been able to offer significant savings to our clients. Maintaining a robust online presence that is integrated with paid and earned media efforts is central to educating, influencing and energizing voters on key safety changes and processes for this year’s election. Especially in today’s digital-centric and connected world, the opportunities to innovate and connect with voters online are limitless. Our talented group of digital strategists will work closely with your team to create a strategic plan and roadmap that leverages organic social and digital media platforms to create seamless user experiences online. • Analysis: auditing your current platforms, tools and social channels to evaluate usage, performance, and engagement, and making detailed recommendations on content and platform improvement. • Platform development: creating necessary branded channels — including a mobile-responsive and ADA-compliant microsite, as well as relevant social media channels — to serve as the primary source for resources, shareable content and key information; build trust and credibility leading up to the election; and collect information to engage with interested parties (e.g., email and text sign-ups for ongoing communications, retargeting website visitors with advertisements, etc.). • Content strategy, content creation and copywriting: generating ideas for types of content across available formats to educate, engage and mobilize voters; identify key dates, moments and “influencers” to leverage and content planning; as well as developing and writing actual tweets, post copy, graphics, videos and other creative assets. We would ensure that all efforts are aligned with and complement the state’s social media efforts and other ongoing outreach and education efforts. • Social listening and rapid/real-time response: With our in-house social listening capabilities, we’ll regularly monitor and report on online conversations related to voting in California to identify opportunities for content, engagement, or to set the record straight.