Implementation and Maintenance. (a) For the remainder of the Term, Google will make available and Company will implement and maintain each of the Services on each of the Sites. (b) Company will ensure that Company: (i) is the technical and editorial decision maker in relation to each page, including Results Pages, on which the Services are implemented; and (ii) has control over the way in which the Services are implemented on each of those pages. (c) Company will ensure that the Services are implemented and maintained in accordance with: (i) the applicable Google Branding Guidelines; (ii) the applicable Google Program Guidelines; (iii) the mock ups and specifications for the Services included in the exhibits to this Agreement; and *** - Portions of this page have been omitted pursuant to a request for confidential treatment and filed separately with the Securities and Exchange Commission 1; March2011 EXECUTION COPY (iv) Google technical protocols (if any) and any other technical requirements and specifications applicable to the Services that are provided to Company by Google from time to time. (d) Company will *** for each ***. (e) Company will ensure that every AFS Request is generated by a Search Query and every AFS Request contains the Search Query that generated that Request. (f) Google will, upon receiving a Request sent in compliance with this Agreement, provide a Search Results Set and/or an Ad Set (as applicable) when available. Company will then display the Search Results Set and/or Ad Set (as applicable) on the applicable Site. (g) Company will ensure that at all times during the applicable Term, Company has a *** to the Site(s) and that this ***: (i) and (ii) includes ***.
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Implementation and Maintenance. (a) a. For the remainder of the Term, Google will make available and Company will implement and maintain each one or more of the Services on each of the SitesSites [***].
(b) b. Company will ensure that Company[***] Company or a Company Site Affiliate:
(i) is the technical and editorial decision maker in relation to each page, including Results Pages, Pages [***] on which the Services are implemented; and
(ii) has control over the way in which the Services are implemented on each of those pagespages [***].
(c) c. Company will ensure that the Services are implemented and maintained in accordance with:
(i) the applicable Google Branding Guidelines;
(ii) the applicable Google Program Guidelines;
(iii) the mock ups and specifications for the Services included in the exhibits to this Agreement; and *** - Portions of this page have been omitted pursuant to a request for confidential treatment and filed separately with the Securities and Exchange Commission
1; March2011 EXECUTION COPY
(iv) Google technical protocols (if any) and any other technical requirements and specifications applicable to the Services that are provided to Company by Google from time to time.
(d) d. For each AFS Request, Company will *** for each request [***] AFS Ads [***].
(e) e. Company will ensure that (i) every AFS Request is generated by a Search Query and (ii) every AFS Request contains the Search Query that generated that Request.
(f) f. Google will, upon receiving a Request sent in compliance with this Agreement, provide a Search Results Set and/or [***] an Ad Set (as applicable) [***] when available. Company will then [***], display the Search Results Set and/or [***] Ad Set (as applicable) on the applicable SiteSite [***].
(g) g. Company will ensure that at all times during the applicable Term, Company has a *** to or the Site(s) and that this ***relevant Company Site Affiliate:
(i) has a clearly labeled and easily accessible privacy policy in place [***]; and
(ii) includes [***].
h. [***].
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