Common use of Implementation and Maintenance Clause in Contracts

Implementation and Maintenance. (a) During the Term, Google will make available and Company will implement and maintain each Service on each Site. (b) Company will ensure that Company: (i) is the technical and editorial decision maker in relation to each page, including Results Pages; and (ii) has control over the way in which the Services are implemented on each of those pages. (c) Company will ensure that the Services are implemented and maintained in accordance with: (i) the applicable Google Branding Guidelines; (ii) the applicable Google Program Guidelines; (iii) the mock ups and specifications for the Services included in the exhibits to this Agreement; and (iv) Google technical protocols (if any) and any other technical requirements and specifications applicable to the Services that are provided to Company by Google from time to time. (d) Company will request at least [ ]* for each Request. (e) Company will ensure that every Request is generated by a Search Query and every Request contains the Search Query that generated that Request. (f) Google will, upon receiving a Request sent in compliance with this Agreement, provide an Ad Set when available. Company will then display the Ad Set on the applicable Site. (g) Company will ensure that at all times during the applicable Term, Company has a clearly labeled and easily accessible privacy policy in place relating to the Site(s) and that this privacy policy: (i) clearly discloses to End Users that third parties may be placing and reading cookies on End Users’ browsers, or using web beacons or similar technologies to collect information in the course of advertising being served on the Site(s); and (ii) includes information about End Users’ options for cookie management.

Implementation and Maintenance. (a) During For the Termremainder of the Term following the Effective Date, Google will make available and Company will may implement and maintain each Service of the Services on each Siteof the Sites and Approved Client Applications. For clarity, Company may not implement the Services on a property that is not a Site or an Approved Client Application (e.g., the Services may not be implemented on any website that is owned or operated, whether in part or in full, by an entity that is not Company or an Affiliate of Company). [*] Indicates that certain information in this exhibit has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. (b) Company will ensure that Company: Company (i) is the technical and editorial decision maker in relation to each pageSite and each Company-owned Approved Client Application, including all Results PagesPages (including Results Pages displayed in response to Search Queries delivered from any Approved Client Application); and and (ii) has control over the way in which the Services are implemented on each of those pages. (c) Company will ensure that the Services are implemented and maintained in accordance with: with (i) the applicable Google Branding Guidelines; Guidelines except as otherwise set forth in subsection 2.2(d) below; (ii) the applicable Google Program Guidelines; ; (iii) the mock ups and specifications for the Services included in the exhibits to this Agreement; and (iv) Google technical protocols provided by Google to Company (if any); and (iv) and any other technical requirements and specifications applicable to the Services that are provided to Company by Google from time to time[*]. (d) [*] (e) If Company will makes an AFS Request on any page of a Site, Company may not request at least [ ]* for each Request[*] unless otherwise approved in writing (email sufficing) by Google. (ef) Company will ensure that (i) every AFS Request and every [*] is generated by a Search Query and (ii) every AFS Request and every [*] contains the Search Query that generated that Request. (fg) Subject to Section 3 (Restrictions on Services), Google will, upon receiving a Request sent in compliance with this Agreement, provide a Search Results Set and/or an Ad Set (as applicable) when available. Company will then display the Ad Set on the applicable Siteavailable [*]. (gh) Company will ensure that that, at all times during the applicable Term, Company Company: (i) has a clearly labeled and easily accessible privacy policy in place relating to the Site(s) and that this privacy policy: (i) clearly discloses to End Users that third parties may be placing and reading cookies on End Users’ browsers, or using web beacons or similar technologies to collect information in the course of advertising being served on the Site(s); and (ii) includes provides the End User with clear and comprehensive information about cookies and other information stored or accessed on the End User’s device in connection with the Services, including information about End Users’ options for cookie management. (i) Company will use commercially reasonable efforts to ensure that an End User gives consent to the storing and accessing of cookies and other information on the End User’s device in connection with the Services where such consent is required by law. (j) Company may implement any Alternative Search Queries approved by Google in writing, subject to the terms of this Agreement, including without limitation the Google Program Guidelines, Google technical protocols and any other technical requirements and specifications applicable to the Alternative Search Queries that are provided to Company by Google from time to time. [*]. With 7 days prior written notice, Google may stop returning Ads in response to Alternative Search Queries or require Company to cease or modify the use or implementation of any Alternative Search Queries [*].

Implementation and Maintenance. (a) During For the remainder of the Term, Google will make available and Company will implement and maintain each Service one or more of the Services on each Siteof the Sites [***]. (b) Company will ensure that Company[***] Company or a Company Site Affiliate: (i) is the technical and editorial decision maker in relation to each page, including Results PagesPages [***] on which the Services are implemented; and (ii) has control over the way in which the Services are implemented on each of those pagespages [***]. (c) Company will ensure that the Services are implemented and maintained in accordance with: (i) the applicable Google Branding Guidelines; (ii) the applicable Google Program Guidelines; (iii) the mock ups and specifications for the Services included in the exhibits to this Agreement; and (iv) Google technical protocols (if any) and any other technical requirements and specifications applicable to the Services that are provided to Company by Google from time to time. (d) For each AFS Request, Company will request at least [ [***] AFS Ads [***]* for each Request. (e) Company will ensure that (i) every AFS Request is generated by a Search Query and (ii) every AFS Request contains the Search Query that generated that Request. (f) Google will, upon receiving a Request sent in compliance with this Agreement, provide [***] an Ad Set [***] when available. Company will then [***], display the [***] Ad Set (as applicable) on the applicable SiteSite [***]. (g) Company will ensure that at all times during the applicable Term, Company or the relevant Company Site Affiliate: (i) has a clearly labeled and easily accessible privacy policy in place relating to the Site(s) and that this privacy policy: (i) clearly discloses to End Users that third parties may be placing and reading cookies on End Users’ browsers, or using web beacons or similar technologies to collect information in the course of advertising being served on the Site(s)[***]; and (ii) includes information about End Users’ options for cookie management[***]. (h) [***].

Implementation and Maintenance. (a) During For the remainder of the Term, Google will make available and Company will implement and maintain each Service of the Services on each Site. of the Sites and Approved Client Applications. For clarity, Company may not implement the Services on a property that is not a Site or Approved Client Application. (b) Company will ensure that Company: (i) is the technical and editorial decision maker in relation to each page, including Results Pages, and each Approved Client Application on which the Services are implemented; and (ii) has control over the way in which the Services are implemented on each of those pagespages and Approved Client Applications. (c) Company will ensure that the Services are implemented and maintained in accordance with: (i) the applicable Google Branding Guidelines; (ii) the applicable Google Program Guidelines; (iii) the mock ups and specifications for the Services included in the exhibits to this Agreement; and (iv) Google technical protocols (if any) and any other technical requirements and specifications applicable to the Services that are provided to Company by Google from time to time. (d) Company will request at least [ ]* for each Request. (e) Company will ensure that (i) every Search Query generates a WS Request, (ii) every Request is generated by a Search Query and (iii) every Request contains the Search Query that generated that Request. (f) Google will, upon receiving a Request sent in compliance with this Agreement, provide a Search Results Set and/or an Ad Set (as applicable) when available. Company will then display the Search Results Set and/or Ad Set (as applicable) on the applicable Site. (g) Company will ensure that at all times during the applicable Term, Company Company: (i) has a clearly labeled and easily accessible privacy policy in place relating to the Site(s) and that this privacy policy: (i) clearly discloses to End Users that third parties may be placing and reading cookies on End Users’ browsers, or using web beacons or similar technologies to collect information in the course of advertising being served on the Site(sApproved Client Application(s); and (ii) includes provides the End User with clear and comprehensive information about cookies and other information stored or accessed on the End User’s device in connection with the Services, including information about End Users’ options for cookie management. (h) Company will use commercially reasonable efforts to ensure that an End User gives consent to the storing and accessing of cookies and other information on the End User’s device in connection with the Services where such consent is required by law.