IBM Digital Analytics. IBM Digital Analytics is a solution that allows clients to track web visitors interacting with their website and provides reports and key performance indicators (also known as KPIs) based on the collection of this data. Data is collected for the Cloud Service through Server Calls. A Server Call is data passed to and processed by the Cloud Service as a result of a tagged event, initiated by a tracked visitor for one Client ID. This tagged data is subsequently processed by the Cloud Service to generate reports made available through the Cloud Service user interface to help understand visitor behavior. Custom views and reports can be generated through the user interface to provide further insights. The Cloud Service base package includes:
Appears in 3 contracts
Sources: Cloud Services Agreement, Cloud Services Agreement, Ibm Cloud Services Agreement