Horizontal Integration. We also aim to grow by taking over functions forward in the value chain previously provided by final manufacturers e.g. vending in the case of meter manufactures and distribution network operations in the case of automated network equipment. This strategy will provide us with more control over services and distribution network operations, but it involves new critical success factors that we currently don’t master e.g. software development, data handling, telecommunications and programing skills. To be able to follow this new trajectory we have to prioritize our strategic activities as follows:
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