Editorial Adjacency Guidelines Clause Samples

The Editorial Adjacency Guidelines clause sets rules for the placement of advertisements in relation to editorial content. It typically restricts ads from appearing next to certain types of sensitive or conflicting editorial material, such as news about tragedies or content that could negatively impact the advertiser's brand. This clause helps protect the advertiser's reputation by ensuring their ads are not associated with inappropriate or undesirable content, thereby managing brand safety and public perception.
Editorial Adjacency Guidelines. Advertiser shall provide Publisher with a copy of or access to its then-current Editorial Adjacency Guidelines upon delivery of any Insertion Order to Publisher. Publisher shall use reasonable efforts to comply with any Editorial Adjacency Guidelines of Advertiser. Publisher shall provide prompt written notice to Advertiser if Publisher is unable to comply with Advertiser’s Editorial Adjacency Guidelines for any reason. If Publisher cannot comply with Advertiser’s Editorial Adjacency Guidelines, Advertiser shall have the right to rescind and cancel the related Insertion Order without liability.
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Editorial Adjacency Guidelines. The following shall be additional categories included in the Editorial Adjacency Guidelines in IAB 3.0: content that is abusive, defamatory, fraudulent, sexually oriented or promotes illegal or unlawful activities. Engage BDR, LLC_PSA_April 2016 Page 2 of 3
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