Common use of Creative Clause in Contracts

Creative. All creative formats and units must: Feature the appropriate upper and lower case treatment of the company name (e.g. auto▇▇▇▇▇.▇▇▇ ▇▇▇., and Auto▇▇▇▇▇.▇▇▇, ▇▇c.) Feature the auto▇▇▇▇▇.▇▇▇ ▇▇▇. logo Feature the Auto▇▇▇▇▇.▇▇▇ ▇▇▇-line (which will be translated by the global brand agency into the appropriate language for each county in a way that is mutually agreeable so that it mutually satisfies the requirements of both the brand and country's cultural environment.) Feature the appropriate Auto▇▇▇▇▇.▇▇▇ ▇▇▇ (Uniform Resource Locator) for the country involved (e.g. auto▇▇▇▇▇.▇▇▇, ▇▇to▇▇▇▇▇.▇▇, ▇▇to▇▇▇▇▇.▇▇, ▇▇c.) reflect the highest level of moral and ethical standards within the community to which the commercial's message is to be conveyed reflect the brand's recommended look and feel (e.g. color palettes, typefaces, imagery, etc.) of which examples will be provided in the look book.