Common use of Business Intelligence Clause in Contracts

Business Intelligence. BUSINESS INTELLIGENCE services will identify opportunities within the Customer Acquisition, Customer Care, and Revenue Management business process flows and incorporate them in Business Intelligence activities. An operational data store will be designed and implemented which will allow for real-time synchronization of applications across outbound and inbound channels.. The focus in Start-up Services phase is to establish the data gathering infrastructure necessary to support the deployment of the full Business Intelligence functionality in the Full Function phase. This activity includes the following specific tasks: -------------------------------------------------------------------------------- IBM Confidential May 12, 2000 Page - 18 - Exhibit 1A SI SOW BUSINESS INTELLIGENCE PROCESS REQUIREMENTS The purpose of this task is to identify and review opportunities within the Customer Acquisition, Customer Care, and Revenue Management business process flows to incorporate Business Intelligence activities. Business Intelligence processes allow targeted insights into decisions for such things as acquisition, retention, cross-sell, personalized customer experience, and customer profitability. IBM will perform the following subtask to develop a Business Intelligence sub process model: - Review major processes within Customer Acquisition, Customer Care, and Revenue Management. COMPLETION CRITERIA This task will be considered complete when IBM provides the BI Sub Process Model to the EMW Contract Executive. DELIVERABLES - BI Sub Process Model- Documented BI sub processes within the major business processes in Customer Acquisition, Customer Care, and Revenue Management. OPERATIONAL DATA STORE DATA MODEL The purpose of this task is to develop a detailed physical operational data structure that allows real time synchronization of all EMW data. IBM will perform the following subtasks to develop the detailed logical data model: - Develop detailed operational data store logical data model. - Develop detailed operational data store physical data model. COMPLETION CRITERIA This task will be considered complete when IBM provides the Logical and Physical Data Store/Data Model to the EMW Contract Executive. DELIVERABLES - Logical and Physical Data Store/Data Model- Documented detailed logical and physical operational data store data model required to support real time synchronization of Customer Care, order management and Revenue Management applications across all outbound and inbound channels. - Business rules data store -------------------------------------------------------------------------------- IBM Confidential May 12, 2000 Page - 19 - Exhibit 1A SI SOW OPERATIONAL DATA STORE DATA ARCHITECTURE DEVELOPMENT The purpose of this task is to define and describe the architectural components (building blocks) of the Operational Data Store. COMPLETION CRITERIA This task will be considered complete when IBM provides the Data Architecture Document to the EMW Contract Executive. DELIVERABLES - Data Architecture Document containing ODS component models. OPERATIONAL TECHNICAL INFRASTRUCTURE DEVELOPMENT The purpose of this task is to specify the technical infrastructure to provide the extensions and enhancements to support the operational environment. IBM will perform the following subtasks to develop and test the Technical Infrastructure to support the operational environment: - Perform Technical Infrastructure Design for: - Operational Data Store - Data Warehouse - Analytic Applications(Mining and OLAP) - Middleware products(MQ series,XML) COMPLETION CRITERIA This task will be considered complete when IBM provides the Technical Infrastructure Document to the EMW Contract Executive. - Technical Infrastructure Document containing physical component models. OPERATIONAL DATA STORE PROCESS DESIGN The purpose of this task is to design, build and unit test the business processes and technical processes to populate the operational data store. IBM will perform the following subtasks to develop and test the processes to populate the Operational Data Store (ODS): - Develop data acquisition and update specifications. ------------------------------------------------------------------------------- IBM Confidential May 12, 2000 Page - 20 - Exhibit 1A SI SOW - Develop data retention rules. COMPLETION CRITERIA This task will be considered complete when IBM provides the Operational Data Store and Process Design Documents to the EMW Contract Executive. DELIVERABLES - Operational Data Store Document containing ODS database descriptions. - Process Design Document containing program specifications for extract, transform, load (ETL) processes. - Data Integrity Rules & processes OPERATIONAL DATA STORE IMPLEMENTATION PLANNING The purpose of this task is to produce an implementation plan for the operational environment. IBM will perform the following activities and associated tasks to produce a plan for the implementation of the environment: - Create ODS Implementation Plan. COMPLETION CRITERIA This task will be considered complete when IBM provides the ODS Implementation Plan to the EMW Contract Executive. - ODS Implementation Plan OPERATIONAL DATA STORE POPULATION API DEFINITION The purpose of this task is to design and build specifications for proper operational data store access and usage. IBM will perform, the following subtasks to develop and test the processes to populate the database: - Design API Specifications. - Design API Test Specifications. COMPLETION CRITERIA This task will be considered complete when IBM provides the API Specifications Document to the EMW Contract Executive. ------------------------------------------------------------------------------- IBM Confidential May 12, 2000 Page - 21 - Exhibit 1A SI SOW - API Specifications Document containing the programming specifications for the development of modules within the Operational Applications (e.g., Clarify, SCT Banner) to populate data into the Operational Data Store.