Common use of Audiences Clause in Contracts

Audiences. The HBP has a broad range of audiences and stakeholders, both inside, and outside the HBP. These have various interests and motivations regarding the Project, which need to be taken into account when determining the right messages, channels and tools for each audience. Key external audiences include:  The neuroscience community and potential users of the HBP Research Infrastructure  National, regional, European and international research institutions, initiatives and infrastructures  Member states  Funding agencies  International organisations, Intergovernmental Organisations  Academics  Civil society, Non-Governmental Organisations and interest groups  Industry  Media  The public at large Key internal audiences include:  Opinion leaders and decision makers of the Consortium (e.g SP Leaders, Board members)  Subprojects (SPs)  The Consortium at large  The European Commission and its affiliate groups  Flag-ERA We will first focus on building a sense of team spirit and excitement for belonging to the HBP, across the Consortium, through regular communication and information to ensure that all HBP Partners are kept informed of what is going on in the project and of the actual state of progress of the whole Project. Content areas will include science progress reports and updates, as well as decisions taken at board level, ongoing work, changes in organisations/management – e.g. interactions with the Member States, Partnering Projects, Open Calls, SGAs, project reviews, and information about what is going on in the other SPs. Key messages, talking points and Q&As for Managers on key topics and issues will be provided on a regular basis to help leaders play their role as communicators with their staff. We will also include bottom-up communications working with the communications coordinators who are not only responsible for disseminating message from the centre to the sub-projects but also to pass critical information in the opposite direction, helping project management to be aware of issues and opportunities on the ground. We intend to work proactively with the media, focusing on promoting science stories. A full-time media manager will be hired as part of the communications team in the Project Coordination Office; media requests for scientific topics will be directed to experts. In addition, a spokesperson with a good understanding of the Project’s management, politics and high-level scientific aspects will be nominated. We will address misleading information through more positive messages. These will clarify and illustrate what the HBP is, why it is necessary, how it will reach its objectives, and the potential impact of the HBP on research, science and society. We will develop an issues management strategy and provide management teams/Partner Institutions with regular updates and talking points to handle media locally if/as appropriate. This will ensure that a consistent message is given, and that the Consortium speaks with one voice. We will increase the number of open forums and events throughout member states and beyond via established conferences. These include among others the Brain Forum, the Society for Neuroscience (SFN), the Forum of Neuroscience, and the American Association for the Advancement of Science (AAAS) and the Horizon 2020 ICT events. We will increase the number of open forums and events throughout member states and beyond via established conferences. We will also collaborate with Partner Institutions that support relationship building. These forums will provide information explaining what the HBP is, why it exists, and how it will impact a wide range of stakeholders. These points will be communicated in a transparent way, to further people’s understanding of HBP. A toolkit will be developed to ensure that each forum is managed and executed similarly. This will maximise consistency, interaction and Project clarity. In addition, online systems such as blogs will provide transparent environments for scientific communities to discuss the Project. We will support all activities intended to recruit Platform users, and we will reinforce the concept of the HBP as a European Research Infrastructure. The Project will be advanced as a major portal for national and international scientific thought on the brain. Engagement strategies will focus on getting users to interact with all aspects of the HBP. In addition to open forums, more content highlighting the HBP’s science stories will be developed. This content will be suitable for media consumption, and will illustrate the positive and realistic impact of the Project. To maximise the public understanding and reach of HBP research, science centres and museums will be used to engage the public with educational, dynamic and interactive exhibition content. We aim to empower the Consortium by providing consistent and realistic messages and talking points on key topics and issues. This will help increase Partner visibility and amplify the HBP’s reputation. It will also give the Consortium responsibility for communications and dissemination, and maximise their reporting activities. Integration with SP activities will be established by creating a communications representative in each SP. This representative will talk about the SP’s scientific developments, and will collaborate with the communications team regarding information and actions. This will ensure the SPs are well represented in both internal and external communications. It will also ensure that each SP’s “client” base can be used for the benefit of the Project for external communications and outreach activities, and will reinforce Partner Institutions’ roles in communicating directly with researchers. Scientists are responsible for promoting their work, always referencing the HBP, and for providing regular input for their research areas. Young scientists will be encouraged to contribute, e.g. by using social media. “Ambassadors’ kits” will be developed, including positioning statements, key messages, and talking points on key topics and issues. These will allow for internal and external communication as appropriate. An intranet (the “Comms Hub”) has also been planned. This will function as a repository for communication content that Consortium members can use in their dissemination efforts. The communications team in the Project Coordination Office will work closely with SP12 (Ethics and Society) in support of the latter’s public engagement activities. For more details on these, see section 2.2.2.3.3).

Audiences. The HBP has a broad range of audiences and stakeholders, both inside, and outside the HBP. These have various interests and motivations regarding the Project, which need to be taken into account when determining the right messages, channels and tools for each audience. Key external audiences include:  • The neuroscience community and potential users of the HBP Research Infrastructure  • National, regional, European and international research institutions, initiatives and infrastructures  • Member states  • Funding agencies  • International organisations, Intergovernmental Organisations  • Academics  • Civil society, Non-Governmental Organisations and interest groups  • Industry  • Media  • The public at large Key internal audiences include:  • Opinion leaders and decision makers of the Consortium (e.g e.g. SP Leaders, Board members)  • Subprojects (SPs)  • The Consortium at large  • The European Commission and its affiliate groups  • Flag-ERA We will first focus on building a sense of team spirit and excitement for belonging to the HBP, across the Consortium, through regular communication and information to ensure that all HBP Partners are kept informed of what is going on in the project and of the actual state of progress of the whole Project. Content areas will include science progress reports and updates, as well as decisions taken at board level, ongoing work, changes in organisations/management – e.g. interactions with the Member States, Partnering Projects, Open Calls, SGAs, project reviews, and information about what is going on in the other SPs. Key messages, talking points and Q&As for Managers on key topics and issues will be provided on a regular basis to help leaders play their role as communicators with their staff. We will also include bottom-up communications working with the communications coordinators who are not only responsible for disseminating message from the centre to the sub-projects but also to pass critical information in the opposite direction, helping project management to be aware of issues and opportunities on the ground. We intend to work proactively with the media, focusing on promoting science stories. A full-time media manager will be hired as part of the communications team in the Project Coordination Office; media requests for scientific topics will be directed to experts. In addition, a spokesperson with a good understanding of the Project’s management, politics and high-level scientific aspects will be nominated. We will address misleading information through more positive messages. These will clarify and illustrate what the HBP is, why it is necessary, how it will reach its objectives, and the potential impact of the HBP on research, science and society. We will develop an issues management strategy and provide management teams/Partner Institutions with regular updates and talking points to handle media locally if/as appropriate. This will ensure that a consistent message is given, and that the Consortium speaks with one voice. We will increase the number of open forums and events throughout member states and beyond via established conferences. These include among others the Brain Forum, the Society for Neuroscience (SFN), the Forum of Neuroscience, and the American Association for the Advancement of Science (AAAS) and the Horizon 2020 ICT events. We will increase the number of open forums and events throughout member states and beyond via established conferences. We will also collaborate with Partner Institutions that support relationship building. These forums will provide information explaining what the HBP is, why it exists, and how it will impact a wide range of stakeholders. These points will be communicated in a transparent way, to further people’s understanding of HBP. A toolkit will be developed to ensure that each forum is managed and executed similarly. This will maximise consistency, interaction and Project clarity. In addition, online systems such as blogs will provide transparent environments for scientific communities to discuss the Project. We will support all activities intended to recruit Platform users, and we will reinforce the concept of the HBP as a European Research Infrastructure. The Project will be advanced as a major portal for national and international scientific thought on the brain. Engagement strategies will focus on getting users to interact with all aspects of the HBP. In addition to open forums, more content highlighting the HBP’s science stories will be developed. This content will be suitable for media consumption, and will illustrate the positive and realistic impact of the Project. To maximise the public understanding and reach of HBP research, science centres and museums will be used to engage the public with educational, dynamic and interactive exhibition content. We aim to empower the Consortium by providing consistent and realistic messages and talking points on key topics and issues. This will help increase Partner visibility and amplify the HBP’s reputation. It will also give the Consortium responsibility for communications and dissemination, and maximise their reporting activities. Integration with SP activities will be established by creating a communications representative in each SP. This representative will talk about the SP’s scientific developments, and will collaborate with the communications team regarding information and actions. This will ensure the SPs are well represented in both internal and external communications. It will also ensure that each SP’s “client” base can be used for the benefit of the Project for external communications and outreach activities, and will reinforce Partner Institutions’ roles in communicating directly with researchers. Scientists are responsible for promoting their work, always referencing the HBP, and for providing regular input for their research areas. Young scientists will be encouraged to contribute, e.g. by using social media. “Ambassadors’ kits” will be developed, including positioning statements, key messages, and talking points on key topics and issues. These will allow for internal and external communication as appropriate. An intranet (the “Comms Hub”) has also been planned. This will function as a repository for communication content that Consortium members can use in their dissemination efforts. The communications team in the Project Coordination Office will work closely with SP12 (Ethics and Society) in support of the latter’s public engagement activities. For more details on these, see section 2.2.2.3.3).