Common use of Assignments; Binding Effect Clause in Contracts

Assignments; Binding Effect. The Company may assign this Agreement to any entity to which the Company also assigns its trademarks and service marks (including Derived Marks) used in promoting the Brand and the Company’s rights in the ▇▇▇▇ ▇▇▇▇▇ Persona, including any entity which acquires all or substantially all of the Company’s assets. This Agreement shall be binding upon and inure to the benefit of the Company, its successors and permitted assigns. This Agreement shall be binding upon and inure to the benefit of the Licensor and his heirs, administrator(s), executor(s) and personal representatives, but the obligations undertaken under section 3.2 by the Licensor shall not and may not be transferred or assigned and any purported transfer or assignment thereof shall be null and void ab initio.