Common use of Advertising Marketing and Promotion Clause in Contracts

Advertising Marketing and Promotion. Priceline will advertise, market and promote the Mortgage Web Pages through various media campaigns, including radio and print media (the "Advertising Services"). LendingTree expressly acknowledges and agrees that the Advertising Services may, in the discretion of Priceline, be provided by Priceline in a combination of (i) general brand advertising for the pric▇▇▇▇▇.▇▇▇ ▇▇▇ernet site, (ii) advertising for the products and services offered generally through such site, and (iii) advertising that refers to particular products, including those offered on the Mortgage Web Pages. All advertising related to the Mortgage Web Pages will be subject to the prior approval of LendingTree and its counsel, which consent and approval shall not be unreasonably withheld or delayed. Priceline is not obligated to expend any fixed sum with respect to the provision of the Advertising Services, it being understood that such Advertising Services will be provided by Priceline as it determines, in its reasonable discretion. Subject to the foregoing, the parties acknowledge and agree that the annual market value of the Advertising Services will be in an amount mutually agreed to by the parties, which amount is currently projected to be approximately $12 million.

Advertising Marketing and Promotion. Priceline will advertise, market and promote the Mortgage Web Pages through various media campaigns, including radio and print media (the "Advertising Services"). LendingTree expressly acknowledges and agrees that the Advertising Services may, in the discretion of Priceline, be provided by Priceline in a combination of (i) general brand advertising for the pric▇▇▇▇▇▇▇▇▇.▇▇▇ ▇▇▇ernet Internet site, (ii) advertising for the products and services offered generally through such site, and (iii) advertising that refers to particular products, including those offered on the Mortgage Web Pages. All advertising related to the Mortgage Web Pages will be subject to the prior approval of LendingTree and its counsel, which consent and approval shall not be unreasonably withheld or delayed. Priceline is not obligated to expend any fixed sum with respect to the provision of the Advertising Services, it being understood that such Advertising Services will be provided by Priceline as it determines, in its reasonable discretion. Subject to the foregoing, the parties acknowledge and agree that the annual market value of the Advertising Services will be in an amount mutually agreed to by the parties, which amount is currently projected to be approximately $12 million. [**] = Confidential treatment has been requested for redacted portion.