SSNIP definition
Examples of SSNIP in a sentence
The second part of the chapter is based on the publication The SSNIP test and Zero-Pricing Strategies: Considerations for Online Platforms (2018) 2(4) European Competition and Regulatory Law Review 244.
If consumers could switch their demand to close substitutes, it will not be profit maximising for a firm to impose a SSNIP and the relevant market needs to be expanded to include these sources of substitute products.
When using SSNIP to recognize relevant market, competition agency would recognize one or one group of product in which assumption monopolist could increase the price, at least in SSNIP level (minimum price increase to make consumers use another substitutes), but still gain profit with the same other conditions.
In addition, the Nabalco alumina refinery at ▇▇▇▇ uses approximately 25 PJ of liquid fuel per year.46 The process of market definition can be viewed as establishing that area of product, functional and geographic space within which a hypothetical current and future profit maximising monopolist could impose a small but significant and non-transitory increase in price (SSNIP).
Therefore, there might be some relevant markets for one case‖.20 Relevant market could be recognized by assumption monopolist or in other words, SSNIP test (Small but significant and non-transitory increase in price).
Relevant geographical region could be recognized by SSNIP test when monopolist increases the price in a specific region while other market conditions unchanged.