Common use of User Consent Clause in Contracts

User Consent. Nothing in this Addendum provides for the collection or transfer between you and Microsoft of any personally identifying information of an End User Customer (user) without the express consent of the user. You will use commercially reasonable efforts to ensure that auser gives consent to the storing and accessing of cookies, device-specific information, location information or other information on the end user's device in connection with your use of Microsoft’s advertising services where such consent is required by law or any applicable self-regulatory program guidelines.