Use of Trade Name and Marks. You will operate under the Marks, using the Trade Name, at the Hotel. You will not adopt any other names or marks in operating the Hotel without our approval. You will not, without our prior written consent, use any of the Marks (including the words “Best Western”), trademarks, trade names or service marks, or any similar words or acronyms, in:
Appears in 2 contracts
Samples: Franchise Agreement (Best Western International, Inc.), Franchise Agreement (Best Western International, Inc.)
Use of Trade Name and Marks. You will operate under the Marks, using the Trade Name, at the Hotel. You will not adopt any other names or marks in operating the Hotel without our approval. You will not, without our prior written consent, use any of the Marks (including Marks, or the words “Best Western”), word "Hilton," or other Network trademarks, trade names or service marks, or any similar words or acronyms, in:
Appears in 1 contract
Samples: Franchise Agreement (American Realty Capital Hospitality Trust, Inc.)
Use of Trade Name and Marks. You will operate under the Marks, using the Trade Name, at the Hotel. You will not adopt any other names or marks in operating the Hotel without our approval. You will not, without our prior written consent, use any of the Marks (including Marks, or the words word “Best Western”), Hilton,” or other Network trademarks, trade names or service marks, or any similar words or acronyms, in:
Appears in 1 contract
Samples: Franchise Agreement