Unique Selling Proposition (USP Clause Samples

Unique Selling Proposition (USP. Big Ma’s Kitchen will be a medium-sized modern urban restaurant/bakery that features the unique southern experience. It will also feature real southern butter and cheese that patrons will not find anywhere else. Good siphon coffees and teas as well as basic chocolate, vanilla and strawberry milkshakes/smoothies will be served. There are no similar venues in the New England area. Big Ma’s Kitchen will be able to offer a significant variety of food from Sweet to Savory. The average check price is expected to be between $15 -$20 per person which is more in line with average industry standards below the standard for upscale venues. More bang for the buck. We will keep our prices in check by meticulous monitoring of our controllable expenses – keeping close eye on our Prime Cost Report and Inventory. By initially employing some family members who will work for lower and reduced ▇▇▇▇▇▇, for example, we can further reduce our controllable expenses.