TYPOGRAPHY Clause Samples
The Typography clause defines the standards and requirements for the fonts, typefaces, and text formatting used in a document or project. It typically specifies which font families, sizes, weights, and styles are acceptable, and may include guidelines for headings, body text, and special elements such as captions or footnotes. By establishing clear rules for typography, this clause ensures visual consistency and readability across all materials, helping to maintain a cohesive brand identity and prevent misunderstandings about design expectations.
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TYPOGRAPHY a. Fine type should be submitted as 1-color copy only and should not be reversed out of the background.
b. Reverse type should not be smaller than 10 points and should be reversed out of areas having a minimum of a 50% tone value of any one color of magenta, cyan, or black 50%.
c. Maximum tint background for surprint type is 30%.
TYPOGRAPHY a. The size of the logo may vary. The Green Tier logo must not appear less than 1.25”w x 1.75’h. The logo may be resized, but must maintain the same proportions.
b. The font type of the disclaimer must be visible at a minimum 2.5 point type size.
c. The logo shall not be altered, cut apart, or separated in any way.
d. The proportions of all components of the logo, both type and visual, must not be altered in any way.
e. The Green Tier logo has been created to be as adaptable as possible to suit a variety of layouts and uses without losing the integrity of the design.
TYPOGRAPHY. The primary TruGreen LandCare® font is Interstate, including several variations of widths and weights. ·Use Interstate Black Condensed for primary headlines and subheads. · Interstate Black Compressed may be used for headlines and subheads when space is limited. ·Use Interstate Light for body copy. ·Use Interstate Black and Light Italic for emphasis within body copy. · Large headlines and subheads are generally set in TruGreen Green (when background is white). ·Body copy is generally in black.
TYPOGRAPHY. The Tenant shall arrange for the design and fabrication of the signs, in conformance with the restrictions noted in this sign criteria manual. Individual letters will be used on ail signs. The style of the typography shall be Helvetical Medium, except that other styles may be used contingent upon the final approval of the Landlord.
TYPOGRAPHY. Two typographic fonts were selected which reflect the brand tonality - one for use in headlines and the second for body copy.
TYPOGRAPHY. Typography plays a significant role in maintaining a consistent visual identity for the EUCAIM project. This section provides details on the typefaces, font sizes, and font styles that should be used in project materials, as well as any recommended usage for headings, subheadings, and body text. The typeface used in the logo is based on Expressway. The EU is based on Expressway Light, whereas the AIM is based on Expressway Semibold. The C is a custom design. For print applications, usage of the Expressway typeface is recommended. For web use, usage of the Overpass typeface is recommended. Overpass Mono can be used, capitalized, as an alternative typeface for emphasis. For offline, but digital use, in situations where neither Expressway or Overpass typefaces are available, the fall back typeface is Arial. Font sizes should be selected for optimal legibility and not condensed. Increased font weights should be used for emphasis, together with a colour emphasis. Headings, subheading and body text can use the same typeface, or one of the recommended typefaces, which can be mixed and matched between headings and body text. The typefaces within one type of text should not be mixed, i.e., if headings are using a different typeface that the body, the heading should always use the same typeface and the body text should only use one typeface as well. Color palette The EUCAIM project's colour palette consists of a set of primary and secondary colors that have been carefully chosen to represent the project's values and goals. This section outlines the specific colour codes (RGB, HEX, HSL and CMYK) for each colour in the palette and provides guidelines on how to apply these colors to various communication materials. In the table below eight colours are features, as well as their usage. Color Indigo Blue Dark Sky Teal Keppel Teal Macaroni Orange Fulvous Orange ▇▇▇▇▇▇▇ Red Ochre Orange Topaz Orange RGB 38, 51, 107 117, 200, 206 52, 155, 162 253, 198, 137 230, 132, 0 234, 109, 112 217, 124, 21 255, 206, 128 HEX 26336B 75C8CE 349BA2 FDC689 E68400 EA6D70 D97C15 FFCE80 HSL 229, 48, 28 184, 43, 81 184, 68, 64 32, 46, 99 34, 100, 90 359, 53, 92 32, 82, 47 37, 100, 75 CMYK 98, 91, 29, 17 43, 3, 0, 19 68, 4, 0, 37 0, 22, 46, 1 0, 43, 100, 10 0, 53, 52, 8 12, 60, 100, 1 0, 20, 57 0 Usage Primary Primary Secondary Tertiary Primary Secondary Gradient Gradient Logo x x x x Text x x x x x Graphs x x x x x x Gradient x x x x Indigo Blue is the primary colour for text. It is also featur...
TYPOGRAPHY. The role of the Beaconing typography is to s trengthen the visual identify of the project across the dissemination efforts. The Typeface has unique characteristics that help communicate specific messages and can work together with other design elements to make communications more readable, consistent and visually appealing. The official typeface of the Beaconing Project is ▇▇▇▇▇ ▇▇▇▇, typed on lowercase, which was chosen for its modern styling to give the logo a unique identity. The use of the font is not mandatory. For internal documents the font Calibri has been proposed as an alternative.
TYPOGRAPHY. Typography is an important element in the overall brand identity system. Helvetica Neue Bold Condensed and the Helvetica Neue Condensed family of fonts have been selected as a font preference to reinforce our corporate identity for use in external communication. The use of the Helvetica font families set the visual tone for the Carlisle identity system. Do not confuse Helvetica Neue Condensed with Helvetica Condensed or Helvetica. Where necessary, a similar font may be used. Internal communication pieces are created using Arial and Arial Narrow. Use the following standards to understand some basic applications of typography. Primary Fonts (Macs only) Headline Font Helvetica Neue Bold Cond Subhead Fonts Helvetica Neue Medium Condensed Helvetica Neue Condensed Body Copy Fonts Helvetica Neue Condensed Use in all applications as the primary font. Helvetica Neue Light Condensed. Headline Font Arial Bold Body Copy Fonts Arial Arial Narrow Use for internal applications such as Microsoft® Word or PowerPoint. Arial Bold, Arial and Arial Narrow Use Arial Bold for headlines and Arial and Arial Narrow for body copy on Carlisle websites. Standards Internal Application (PCs and Macs) Desktop, Web and Online Applications (including e-mail) 8