Common use of Target Market Clause in Contracts

Target Market. The WPCS target market includes parents, students, potential business partners and sustaining donors in and around Bonneville County, Idaho. The Primary Attendance Area includes the compact and contiguous areas defined by Bonneville Joint School District 93 and Idaho Falls School District 91 district boundaries. See Figure 7 below This Attendance covers the majority of Bonneville County, Idaho with an estimated 114,595 residents over 786 square miles.1 According to the Idaho Department of labor, Bonneville County is the fourth largest in the state. It grew over 20 percent from 2005 to 2016, with an average population increase of 1,838 a year for the past ten years. Bonneville County is a medical and retail hub for a large geographic area, and is home to the College of Eastern Idaho, with additional campuses of Idaho State University and the University of Idaho. Idaho Falls is the fourth largest city in the state with a 2016 population of 60,211. The next largest city, Ammon, has more than 15,000 residents. The primary areas feeding WPCS include ZIP codes 83406 and 83401, with more than 75,000 residents,2 although many current and expected WPCS students will come from other areas within Bonneville County. Ammon, comprising the bulk of ZIP code 83406 has experienced 9.8% population growth since 2010. Bonneville County generally has seen 7.6% increases during that same time period.3 Within ZIP Code 83406, more than 5,700 married couples with children reside, with a median income of $63,045. The broader 83401 ZIP code includes 9,960 1 See United States Census Bureau, QuickFacts: Bonneville County, Idaho; Idaho Falls city, Idaho; Ammon city, Idaho; UNITED STATES, at ▇▇▇▇▇://▇▇▇.▇▇▇▇▇▇.▇▇▇/quickfacts/fact/table/bonnevillecountyidaho,US/PST120217. 2 Id. 3 Id. married couples with children, with a median income of $48,196. According the U.S. Census Bureau, the area residents include 88.1% white (non- Hispanic) and 7.6% Hispanic or Latino, with Asian, African American, and Native populations making up just over 1%. Within ZIP Code 83406, an estimated 3.2% of residents speak Spanish at home.4 WPCS has approximately 28% free and reduced lunch population, which is consistent with nearby area high schools, including Hillcrest (21.8%), Bonneville (36.75%), Compass Academy (28.48%), and Idaho Falls (26.28%).5