Common use of Support Programs Clause in Contracts

Support Programs. Distributor must use commercially reasonable efforts prior to the commencement of the Transition Period in accordance with Section 13.5 to support and participate in ExxonMobil’s sales, marketing, and promotional programs and develop and implement its own sales, advertising and promotional programs for the Products, Supply Products and ExxonMobil Services in the Territory. ExxonMobil anticipates that Distributor will exert good faith and best efforts to participate actively in as many such programs as commercially practicable.

Support Programs. Distributor must use commercially reasonable efforts prior to the commencement of the Transition Period in accordance with Section 13.5 ‎13.5 to support and participate in ExxonMobil’s sales, marketing, and promotional programs and develop and implement its own sales, advertising and promotional programs for the Products, Supply Products and ExxonMobil Services in the Territory. Although participation in ExxonMobil’s programs is not mandatory, ExxonMobil anticipates that Distributor will exert good faith and best efforts to participate actively in as many some or all of such programs as commercially practicableprograms.