Common use of Social Media Advertising Clause in Contracts

Social Media Advertising. 36.1. social media advertising; the format type, targeting, reach, estimated CPCs, Reach, frequency, Cost per video view/completed view, promoted tweets, estimated spend & conversions (boosted posts, ads on social media platforms), full demographics of target audience, potential reach and levels of engagement by click (retweets, shares, likes, CTR), full costs including copywriting (where required), optimisation/management and reporting;