Common use of Short Codes Clause in Contracts

Short Codes. 3.7.1 ZIM shall provide the Client with one or more Short Codes to be used by End Users to transmit Information Requests and for Client to transmit Information Services. Initially, ZIM shall provide Client a shared Short Code, which will be reserved for Client's sole use. Any key words associated with Client's shared Short Code shall be for the exclusive use of Client. In the event Client's volume of Information Services is not substantial, ZIM may assign others to share the Short Code reserved for Client, but only upon providing Client thirty (30) days prior written notice. In such event and upon Client's request, ZIM shall reserve a dedicated and dynamic Short Code for Client. Short Codes may comprise an entire UK Operator mobile telephone number. The purpose of the Short Code if for Zim to provide billing and collection services on Client's behalf as stated in Clause 2. 3.7.2 In so far as the Client may require use of an alphanumeric identifier (comprising a brand name or specific name as identification of the transmitter of an Information Service upon an End Users mobile telephone) the Client shall on request from ZIM provide evidence as to the right of the Client to use such name. Use of any alphanumeric identifier shall be subject to availability via each of the UK Operators 3.7.3 ZIM shall retain ownership to all Short Codes supplied and may withdraw such Short Codes at any time upon thirty (30) days prior written notice. In such circumstance, Zim would provide an adequate replacement or terminate this Agreement pursuant to Clause 13.2.1 (e). 3.7.4 ZIM shall be entitled to levy an additional charge in respect of the provision of dedicated Short Codes. 3.7.5 The Short Code provided by ZIM under Clause 3.7.1 shall enable dynamic suffixes to be added by Client for purposes of tracking and routing multiple thread application traffic.