Common use of Search Engine Marketing Clause in Contracts

Search Engine Marketing. You will not bid on, purchase or otherwise use any of the Marks in connection with any search engine optimization practices, search retargeting based on the fact that a consumer had searched for a Mark, paid search advertising or any other form of on-line or other advertising, including, without limitation, as on-line identifiers, "metatags," "scumware," "spyware," vanity addresses, social media site pages, on-line handles or similar designations of source, or any other service that results in such party being referenced in regard to internet searches for the Marks or attracts internet users to citizenM websites, call centers or other services. You will actively apply negative keywords for all of the Marks (and common misspellings thereof) within any internet search engine through which you run on- line search campaigns. For the avoidance of doubt, you agree to add, across all platforms: (i) negative phrase match for each of the core brand keywords of citizenM listed on Exhibit B; (ii) negative phrase match for each of the Marks listed on Exhibit B, and common misspellings thereof; (iii) negative exact match for citizenM’s combination of terms set forth on Exhibit B; (iv) negative phrase match across all your platforms for unique citizenM hotel property names set forth on Exhibit B. (v) Exhibit B may be updated from time to time at citizenM’s sole discretion. After receiving each updated list from citizenM, you will promptly apply negative keywords in accordance with this paragraph and such updates. You will regularly monitor your search query reports for broad matches to citizenM’s Marks and add negatives accordingly. You are solely responsible for ensuring full compliance with this section by your affiliates, distributors and subcontractors.

Search Engine Marketing. You will not bid on, purchase or otherwise use any of the Marks in connection with any search engine optimization practices, search retargeting based on the fact that a consumer had searched for a Mark▇▇▇▇, paid search advertising or any other form of on-line or other advertising, including, without limitation, as on-line identifiers, "metatags," "scumware," "spyware," vanity addresses, social media site pages, on-line handles or similar designations of source, or any other service that results in such party being referenced in regard to internet searches for the Marks or attracts internet users to citizenM websites, call centers or other services. You will actively apply negative keywords for all of the Marks (and common misspellings thereof) within any internet search engine through which you run on- line search campaigns. For the avoidance of doubt, you agree to add, across all platforms: (i) negative phrase match for each of the core brand keywords of citizenM listed on Exhibit B; (ii) negative phrase match for each of the Marks listed on Exhibit B, and common misspellings thereof; (iii) negative exact match for citizenM’s combination of terms set forth on Exhibit B; (iv) negative phrase match across all your platforms for unique citizenM hotel property names set forth on Exhibit B. (v) B. Exhibit B may be updated from time to time at citizenM’s sole discretion. After receiving each updated list from citizenM, you will promptly apply negative keywords in accordance with this paragraph and such updates. You will regularly monitor your search query reports for broad matches to citizenM’s Marks and add negatives accordingly. You are solely responsible for ensuring full compliance with this section by your affiliates, distributors and subcontractors.