Plan Outline. The Recipient is responsible for developing and submitting a Consumer Behavior Study Plan consistent with its SGIG proposal and provide a more detailed description of how the dynamic pricing with randomization component of its project will be designed, implemented, evaluated, and reported to DOE. The Consumer Behavior Study Plan shall include at a minimum the following: · Project Design: o Identify key research questions to be addressed in the project; o Describe how the project will be marketed to customers and how customers will participate (e.g., opt-in, opt-out, randomly assigned); o Describe the target population and sample and how it will be stratified and developed; o Describe control and treatment groups that will be represented (e.g., pricing, technology, education) and how customers will be assigned to each group (e.g., opt-in, opt-out, randomly assigned) based on desired levels of confidence and precision within the analysis; o Describe the specific rate design(s) that will be tested and controlled for, as well as what price levels will be used; o Describe specific enabling technologies, if any, that will be tested and controlled for; o Describe the specific feedback information approaches and/or methods, if any, that will be tested and controlled for; o Describe customer characteristic information that will be collected from each participant (see Appendix D of the Guidebook for minimum requirements) and methods that will be used to collect this information (e.g., field survey, utility customer database). Stipulate if this information will be reported to DOE at the customer level or the customer-cohort level. If results are reported at the customer-cohort level, the Recipient shall ensure that cohort level data has at least three customers in each "cell." · Implementation: o Provide a milestone schedule for the implementation phase of the project, including expected dates for obtaining regulatory approval and for submitting the draft Evaluation Report, as specified in Attachment B, Federal Assistance Reporting Checklist and Instructions; o Describe how the target sample will be maintained throughout the duration of the project; o Describe the data collection process that will be required for the evaluation. · Evaluation: o Describe methodology that will be used to evaluate the key research questions; o Describe data requirements to complete the evaluation; o Describe what kinds of information will be reported as an output from the evaluation. · Data Reporting: o Describe the frequency of reporting with respect to the Consumer Behavior Study Plan, Interim and Final Evaluation Reports, and data, as specified in Attachment B, Federal Assistance Reporting Checklist and Instructions.
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Plan Outline. The Recipient is responsible for developing and submitting a Consumer Behavior Study Plan consistent with its SGIG proposal and provide a more detailed description of how the dynamic pricing with randomization component of its project will be designed, implemented, evaluated, and reported to DOE. The Consumer Behavior Study Plan shall include at a minimum the following: · • Project Design: o Identify key research questions to be addressed in the project; o Describe how the project will be marketed to customers and how customers will participate (e.g., opt-in, opt-out, randomly assigned); o Describe the target population and sample and how it will be stratified and developed; o Describe control and treatment groups that will be represented (e.g., pricing, technology, education) and how customers will be assigned to each group (e.g., opt-in, opt-out, randomly assigned) based on desired levels of confidence and precision within the analysis; o Describe the specific rate design(s) that will be tested and controlled for, as well as what price levels will be used; o Describe specific enabling technologies, if any, that will be tested and controlled for; o Describe the specific feedback information approaches and/or methods, if any, that will be tested and controlled for; o Describe customer characteristic information that will be collected from each participant (see Appendix D of the Guidebook for minimum requirements) and methods that will be used to collect this information (e.g., field survey, utility customer database). Stipulate if this information will be reported to DOE at the customer level or the customer-cohort level. If results are reported at the customer-cohort level, the Recipient shall ensure that cohort level data has at least three customers in each "“cell." · ” • Implementation: o Provide a milestone schedule for the implementation phase of the project, including expected dates for obtaining regulatory approval and for submitting the draft Evaluation Report, as specified in Attachment B, Federal Assistance Reporting Checklist and Instructions; o Describe how the target sample will be maintained throughout the duration of the project; o Describe the data collection process that will be required for the evaluation. · • Evaluation: o Describe methodology that will be used to evaluate the key research questions; o Describe data requirements to complete the evaluation; o Describe what kinds of information will be reported as an output from the evaluation. · • Data Reporting: o Describe the frequency of reporting with respect to the Consumer Behavior Study Plan, Interim and Final Evaluation Reports, and data, as specified in Attachment B, Federal Assistance Reporting Checklist and Instructions.
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