Common use of Media Plan Clause in Contracts

Media Plan. The media plan shall be approved by the Marketing Committee, and the following guidelines shall be followed: (i) The media plan should be coordinated with AOLB's media plan for the respective period to avoid (i) overload in the AOLB call center or (ii) airing the TVCs required hereunder and AOLB TVCs at the same TV program break. (ii) The media plan should concentrate no less than 60% of the TRPs in the two principal open television channels (broadcasting) in terms of major average audience for the previous two full calendar months preceding the broadcast of TVC. (iii) All TRPs should be concentrated in open TV channels. (iv) The target should be an audience of social economic level AB25+. (v) The TVCs should be broadcast in national media.

Media Plan. The media plan shall be approved by the Marketing Committee, and the following guidelines shall be followed: (i) The media plan should be coordinated with AOLB's ’s media plan for the respective period to avoid (i) overload in the AOLB call center or (ii) airing the TVCs required hereunder and AOLB TVCs at the same TV program break. (ii) The media plan should concentrate no less than 60% of the TRPs in the two principal open television channels (broadcasting) in terms of major average audience for the previous two full calendar months preceding the broadcast of TVC. (iii) All TRPs should be concentrated in open TV channels. (iv) The target should be an audience of social economic level AB25+. (v) The TVCs should be broadcast in national media.