Common use of Marketing Program Clause in Contracts

Marketing Program. Commencing on the Execution Date of the First Amended and Restated Lease and on each anniversary thereof during the Term, Tenant shall contribute One Million Dollars ($1,000,000) to the destination marketing program of the City for the joint benefit of the City and Tenant in order to promote the City and the Casino as destinations. The City, upon receipt of such annual contributions, shall promptly transfer said funds directly to the entity or agency that the City is utilizing during that year for the majority of the tourism marketing conducted by or on behalf of the City. Tenant shall exercise control over the spending of said One Million Dollar ($1,000,000) annual contribution for destination marketing. If at the end of the first year after the Execution Date of the First Amended and Restated Lease or the end of any year thereafter ending on an anniversary thereof, Tenant shall have failed to designate the content for any portion of its destination marketing, such portion of the destination marketing for such year shall thereafter not be subject to Tenant's control. The City shall cause the entity undertaking the destination marketing for the City to designate One Million Dollars ($1,000,000) of such entity's budget on an annual basis, which budget is presently funded through designated tax revenues, for use in a destination marketing plan which shall include promotion of the Development. With respect to such One Million Dollars ($1,000,000) of marketing expenditure, the City shall exercise control over the content of said destination marketing. Failure of Tenant to contribute annually as provided above shall be an Event of Default under Section 21.1(b) of this Lease.