Common use of Lead Sharing Clause in Contracts

Lead Sharing. Ellie Mae shall, and shall cause Controlled Companies to, promptly forward to First American any leads it receives related to the Linked Services (and will use its commercially reasonable efforts to forward such leads within 1 business day). First American shall use such leads for the purpose of encouraging the ordering of the Linked Services through the ePASS Network. If the person or entity to which such lead relates is already a customer of First American, Ellie Mae shall, and shall cause Controlled Companies to, refrain from forwarding such lead to a competitor of First American.