Common use of IP Addresses Clause in Contracts

IP Addresses. An IP address is a unique string of numbers that is assigned to User’s computer by User’s Internet Service Provider. Web servers automatically identify User’s computer by its IP address. Company uses User’s IP address to help diagnose problems with its server, to administer the Service, avoid hacking attacks on the Service’s server(s), and may use it and aggregate it to gather broad demographic, geographic, and industry information. The Service may also gather “traffic data” that may be helpful for marketing purposes or for improving the products and services Company offers. Company does not link IP addresses or traffic data to any personally identifiable information except to investigate improper activity with respect to the Service, if requested or required to do so by law enforcement or if otherwise permitted or required to do so by law without User’s consent.