Common use of Implementation Costs Clause in Contracts

Implementation Costs. Gulfstream and Northwest understand that both parties will incur costs in connection with the implementation of this Agreement and the arrangements contemplated hereby. Northwest agrees that it shall arrange for and shall bear all out of pocket costs incurred by it in connection with: (i) the design, printing and distribution of promotional materials relating to the implementation of this Agreement; and (ii) the development and installation of the necessary signage to be displayed at Gulfstream stations as provided in Section 8(c) hereof. Except as otherwise provided in this Agreement, all other costs and expenses incurred by either party in connection with the implementation of this Agreement shall be borne by the party incurring such cost or expense.