Common use of Global Branding Clause in Contracts

Global Branding. Esperion shall, from time to time during the Term, develop (and thereafter modify and update) a suggested global branding strategy (including global positioning, promotional messages, colors and other visual branding elements) for each Licensed Product for suggested use throughout the world (the “Global Branding Strategy”), which will be shared in the JCC. Esperion will submit the Global Branding Strategy for the Licensed Products to the JCC at least [***]. Esperion shall consider in good faith any comments provided by DS with respect to the Global Branding Strategy. The Global Branding Strategy is not binding upon DS or its Commercialization of the Licensed Products in the DS Territory. DS shall, following review of the Global Branding Strategy, reasonably consider implementing the Global Branding Strategy but has no obligation to do so.

Global Branding. Esperion shall, from time to time during the Term, develop (and thereafter modify and update) suggested a suggested global branding strategy (including global positioning, promotional messages, colors and other visual branding elements) for each Licensed Product for suggested use throughout the world (the “Global Branding Strategy”), which will be shared in the JCC. Esperion will submit the Global Branding Strategy for the a Licensed Products Product to the JCC at least [***]. Esperion shall consider in good faith any comments provided by DS DSE with respect to the Global Branding Strategy. The Global Branding Strategy is not binding upon DS DSE or its Commercialization of the Licensed Products in the DS DSE Territory. DS DSE shall, following review of the Global Branding Strategy, reasonably consider implementing the Global Branding Strategy but has no obligation to do so.