Common use of End User Data Clause in Contracts

End User Data. End User hereby grants Licensor a perpetual, irrevocable, royalty-free and paid up, sublicensable, transferable, non-exclusive license to collect and use End User Data to provide the MDR Services, and to develop, maintain and improve the MDR Services and other products and services of Licensor and of its affiliates. “End User Data” means data regarding End User’s use of the Licensed Software and receipt of the MDR Services (including without limitation reports produced by Licensor for End User), and all feedback provided by or on behalf of End User regarding the Licensed Software or the MDR Services. End User represents, warrants and covenants to secure all third-party consents as may be required for the foregoing license grants to Licensor. The foregoing licenses apply to any End User Data collected or delivered before or after the Effective Date.