Common use of Channels Clause in Contracts

Channels. At a high-level, a combination of face-to-face and written channels will be used to reach target audiences with the right messages. Reaching the public may require a combination of open forums, media outlets and science museums. The weighting of these channels will shift and evolve based on resources and message effectiveness over time. Scientific communities will need more direct contact with HBP scientists through conferences and workshops, as well as publications in scientific journals. Communication with the media will involve HBP scientists, Project spokespeople and the Consortium’s network of Partner Institution media departments at local, regional, national and international levels. Specific channel strategies include media dissemination and monitoring, social media, the public website, communications team online portal, the HBP newsletter and magazine, and science centres and museums. The HBP plans to use a journalist database to disseminate HBP news to targeted journalists, and a news monitoring service to monitor relevant global news. The journalist database will provide validated contact information, support for targeted press release distribution, journalists’ tweet tracking and topic/specialist segmentation. The news monitoring service will monitor global news, so we can validate and post relevant news to the HBP website, and to social networking environments. The HBP’s social media presence will be emphasised to encourage conversations among the Public, scientists, government personnel, and industry. The HBP aims to develop content specifically for the social networking environment and maintain an on-going, two-way dialogue with targeted audiences via Twitter, Facebook, Instagram, Google+, and other emerging systems. YouTube will be used to host videos describing the HBP and its SPs. A professional network for HBP personnel and researchers outside the HBP will be constructed using LinkedIn and similar online environments. The HBP will develop and update its website to clearly inform the public about what HBP is, why it exists, its on-going activities, and its various impacts on society. The website is intended to be a portal and an authoritative information resource for the HBP and other brain research around the world. It will provide access to information about the HBP, its research, its Partners, and opportunities to get involved. A calendar will allow HBP Partners to provide information about their meetings, conferences and special events. The HBP intends to disseminate its communication and identity materials (visual guidelines, presentations, images and videos, facts and figures) to its Partners through a communication intranet portal hosted within the HBP website. In addition, the portal will provide Partners with a way to exchange material and request graphic design and other services, along with a blog to discuss communications and dissemination ideas. A digital news magazine is planned to disseminate information about Partners’ activities and other relevant news to internal and external audiences, stakeholders and decision makers. The content, which will include general information regarding global brain research, will also be used for the website. A printed version should be produced for conferences. In addition, an eNewsletter should be periodically distributed to HBP Consortium members. This would keep them informed of the latest scientific publications, news and events. There are approximately 3,000 science centres and museums around the world, most of which participate in national, regional and global public education associations. The HBP will reach out to these organisations though a privately funded science centre and museum programme designed to make the public aware of HBP research and its scientific, social and economic impact. If sufficient additional funds can be found, the HBP will work with its partners to produce scalable exhibitions targeting families, educational institutions, and the rest of the general public. Content will be periodically updated to make the public aware of the Project's latest achievements. The exhibitions will be rich in 2D and 3D content that is highly interactive and educational. A particularly important goal is to engage the public in a conversation about the ethical and social impacts of HBP’s research. An HBP Science Centre Advisory Group will provide input on strategic direction. This will help guide the development of a global strategy to co-create and distribute HBP research, through interactive and educational exhibition content. The programme will be supported through additional fundraising activities. Pending available funds, the HBP Science Centres & Museums Programme aims to be established in some 20 museums in 15 Member States and in an additional 12 museums outside of Europe during the operational phase of the Project.