Brand. Caterpillar recognizes that RCC’s model is based on brand neutrality and that its marketplaces and auctions attract used equipment from various manufacturers, distributors and customers. Any use by RCC of a brand owned by Caterpillar will be governed by a separate agreement between the Parties. The Parties intend to enter into such an agreement in support of the Alliance.
Appears in 3 contracts
Sources: Strategic Alliance and Remarketing Agreement (Ritchie Bros Auctioneers Inc), Strategic Alliance and Remarketing Agreement, Strategic Alliance and Remarketing Agreement (Ritchie Bros Auctioneers Inc)