AOL Keywords Sample Clauses
The "AOL Keywords" clause defines the rules and rights regarding the use of specific keywords within the AOL online service. Typically, this clause outlines how a party may reserve, use, or promote certain keywords that direct users to their content or services on the AOL platform. For example, a content provider might be granted exclusive use of a keyword related to their brand or product, ensuring that users searching for that term are directed to their offerings. The core function of this clause is to allocate and protect valuable digital real estate within the AOL ecosystem, preventing confusion and ensuring that keyword-based navigation benefits the intended party.
AOL Keywords. AOL Keywords for Itau will be communicated on all printed Marketing and Communications Materials pertaining to online banking (e.g., booklets), on the television commercials described in Section 3(b) and, at Itau's discretion (and with AOLB's consent), on other media material. The Parties shall jointly develop a list of AOL Keywords to be used in connection with the marketing contemplated in this MOA. The AOL Keyword "Itau" shall be used until the Parties agree upon additional or other AOL Keywords.