ADVERTISING MEDIA. During the Effective Period, the News Parties agree to provide, to cause Controlled Affiliates to provide and to use commercially reasonable efforts to cause Non-Controlled Affiliates to provide, an aggregate of $240 million of Advertising Services on television and cable properties, film properties, print advertising media and News America Digital Publishing's Internet sites owned by the News Parties, the Controlled Affiliates and the Non-Controlled Affiliates ("Advertising Space"). The dollar amount of Advertising Services to be provided to the Company during each television broadcast season is set forth opposite the respective season on Schedule 1 attached hereto. Attached as Schedule 2 is a representative allocation of the Advertising Space to be provided to the Company during a television broadcast season (the "Representative Allocation"). The Parties shall use the Representative Allocation as a benchmark for their determination of the amount, placement and pricing of Advertising Space to be provided to the Company each season. The Parties shall meet during the upfront selling period for each television broadcast season (the "Upfront Period") to determine the Advertising Space to be allocated to the Company for the season beginning in September of such year. The Parties intend that all of such Advertising Space for that season will be allocated at that time, subject to reasonable flexibility as required for changes in unforeseen circumstances. After the allocation of Advertising Services is decided upon during the Upfront Period, the Company shall coordinate directly with the particular Controlled Affiliate or Non-Controlled Affiliate with which the Company has chosen to advertise. The News Parties shall use commercially reasonable efforts to satisfy, and to cause the Controlled Affiliates and Non-Controlled Affiliates to satisfy, all requests made by the Company in connection with the placement and scheduling of all advertisements. The Parties also agree that they will pro rate, to the extent practicable, Advertising Space based on the Representative Allocation during the period commencing on the date hereof and ending on August 31, 2000 (the "Short Season"), subject to the understanding that a majority of the Short Season has been previously sold. Any amounts attributable to Advertising Space provided to the Company during the Short Season shall reduce the amount of Advertising Space to be provided to the Company in the tenth (10th) television broadcast season.
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ADVERTISING MEDIA. During the Effective Period, the News Parties agree to provide, to cause Controlled Affiliates to provide and to use commercially reasonable efforts to cause Non-Controlled Affiliates to provide, an aggregate of $240 180 million of Advertising Services in the Territory on television and cable properties, film properties, print advertising media and News America Digital Publishing's Internet sites owned by the News Parties, the Controlled Affiliates and the Non-Controlled Affiliates ("Advertising Space"). The dollar amount of Advertising Services to be provided to the Company during each television broadcast season is set forth opposite the respective season on Schedule 1 attached hereto. Attached as Schedule 2 is a representative allocation of the Advertising Space to be provided to the Company during a television broadcast season with respect to Media Services that will be provided by the News Parties in the United States pursuant to the Related Agreements (the "Representative Allocation"). The Parties shall use the Representative Allocation as a benchmark for their determination of the amountnature, placement and pricing of Advertising Space to be provided to the Company in the Territory each season. The Parties recognize that the Representative Allocation is a media buy with respect to Advertising Services in the United States and that the Advertising Services to be provided to the Company in the Territory will differ, but the Parties also acknowledge and agree that, to the extent practicable, the Advertising Services in the Territory will be based upon a similar nature, volume, placement, amount and other factors that were relevant to the creation of the Representative Allocation, subject to the understanding that the News Parties' international assets differ significantly from their domestic assets, and that the allocation of Advertising Services must be adjusted accordingly. The Parties shall meet during the upfront selling period for each television broadcast season (the "Upfront Period") to determine the Advertising Space to be allocated to the Company for the season beginning in September of such year. The Parties intend that all of such Advertising Space for that season will be allocated at that time, subject to reasonable flexibility as required for changes in unforeseen circumstances. After the allocation of Advertising Services is decided upon during the Upfront Period, the Company shall coordinate directly with the particular Controlled Affiliate or Non-Controlled Affiliate with which the Company has chosen to advertise. The News Parties shall use commercially reasonable efforts to satisfy, and to cause the Controlled Affiliates and Non-Controlled Affiliates to satisfy, all requests made by the Company in connection with the placement and scheduling of all advertisements. The Parties also agree that they will pro rate, to the extent practicable, Advertising Space based on the Representative Allocation during the period commencing on the date hereof and ending on August 31, 2000 (the "Short Season"), subject to the understanding that a majority of the Short Season has been previously sold. Any amounts attributable to Advertising Space provided to the Company during the Short Season shall reduce the amount of Advertising Space to be provided to the Company in the tenth (10th10") television broadcast season.
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