Trademark Licensing Agreement Basics with Steve Sedberry

Mike Whelan
Chief Community Officer

In this episode of the Contract Teardown, attorney Steve Sedberry shares his views on trademark licensing best practices using a deceptively short agreement.


Sedberry explains:

  • A company’s obligation to preserve and capitalize on a mark’s value;
  • The law’s focus on consumer protection rather than commercial benefit; and
  • Why negotiations are the time to be thorough when it comes to leveraging a trademark.



Review the contract here



Tags: contracts, trademark, licensing, trademark law


Mike Whelan
Chief Community Officer

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