MediaMath Data definition

MediaMath Data means the data used by the Service Platform for bidding and delivery, the data derived from or generated by Client’s use of the Service Platform that does not specifically identify Client or Advertiser, the data relating to any error, issue or enhancement to the operation or use of the Service Platform, and the data that MediaMath would have regardless of Client’s or Advertiser’s use of the Service Platform. (i) “NAI Code” means the set of self-­‐regulatory privacy principles for third-­‐party ad serving created and agreed to by the coalition of third-­‐party ad serving companies referred to as the Networking Advertising Initiative (“NAI”) and posted at ▇▇▇▇://▇▇▇.▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇.▇▇▇/ (or any successor site). (j) “Service Platform” means the services and tools offered by MediaMath through the TerminalOne platform during the Term. As of the Effective Date, the Service Platform includes TerminalOne, MathTag, MathClarity, the Data Management Platform, the Private Marketplace, Ad Serving, and the Dynamic Creative functionality (each capitalized term as defined in Schedule A), and the other products and tools offered by MediaMath.
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Examples of MediaMath Data in a sentence

  • Client and its Advertisers shall retain ownership of the Client Data, and MediaMath shall retain ownership of the MediaMath Data.

  • MediaMath shall use the MediaMath Data solely: (i) to operate, manage, maintain and enhance the Service Platform, Campaign QA Service, and Trading Service, and (ii) to improve the Service Platform’s method of predicting impression-­‐level market clearing prices and winning bid prices for Service Platform users.

Related to MediaMath Data

  • Health data means data related to the state of physical or mental health of the data principal and includes records regarding the past, present or future state of the health of such data principal, data collected in the course of registration for, or provision of health services, data associating the data principal to the provision of specific health services.

  • Research Data means documents in a digital form, other than scientific publications, which are collected or produced in the course of scientific research activities and are used as evidence in the research process, or are commonly accepted in the research community as necessary to validate research findings and results;

  • GLO Data means any data or information owned by the GLO, including PII or SPI as defined below, that Provider creates, obtains, accesses (via records, systems, or otherwise), receives (from the GLO or on behalf of the GLO), or uses in the performance of the Contract or any documents related thereto.

  • Pseudonymous data means information that cannot be attributed to a specific individual without the use of additional information provided that it is kept separately and subject to appropriate technical and organizational measures to ensure that it is not attributed to the individual.

  • ALI Database A database used in providing 911 Service which stores information associated with End User customers’ telephone numbers or Shell Records.