DIRECT ADVERTISING definition
DIRECT ADVERTISING means the sale of advertising inventory whereby the advertiser, the advertiser’s agency, or the advertiser’s direct representative or media buying partner (1) has a direct payment relationship with Synacor or the Client, as opposed to having such payment relationship with advertising networks (such as ▇▇▇▇▇▇▇▇▇▇▇.▇▇▇ or National Ad Force). For clarity, an advertising network is generally a company who principally represents websites for the sale of their advertising inventory and such websites typically receive a net amount for advertising from the advertising network which is less than what the advertising network received from the advertiser or its representative. Advertising networks’ relationships with advertisers are generally limited to insertion orders and implementation of campaigns limited to the websites they represent; whereas an advertiser’s agency or advertiser’s direct representative or media buying partner typically has a contractual relationship with the advertiser to place or handle all or a portion of their advertising budget for the purpose of placing advertisements on websites across a significant portion of the internet unrelated to any one website, or network of websites.
DIRECT ADVERTISING. OR A "DIRECT ADVERTISEMENT" is defined as an advertisement and its contents on which users can click-through to an Advertiser's Web Site to perform a Completed Action.
DIRECT ADVERTISING means the sale of advertising inventory whereby the advertiser, the advertiser’s agency, or the advertiser’s direct representative or media buying partner (1) has a direct payment relationship with Synacor or the Client, as opposed to having such payment relationship with advertising networks (such as Advertising.com or National Ad Force). For clarity, an advertising network is generally a company who principally represents websites for the sale of their advertising inventory and such websites typically receive a net amount for advertising from the advertising network which is less than what the advertising network received from the advertiser or its representative. Advertising networks’ relationships with advertisers are generally limited to insertion orders and implementation of campaigns limited to the websites they represent; whereas an advertiser’s agency or advertiser’s direct representative or media buying partner typically has a contractual relationship with the advertiser to place or handle all or a portion of their advertising budget for the purpose of placing advertisements on websites across a significant portion of the internet unrelated to any one website, or network of websites.