Checklist – International Sponsorship AgreementsInternational Sponsorship Agreements • November 30th, 2020
Sponsorship is the contribution of monetary funds, products, and/or services to a party (typically an organization such as a charity, sports team, educational facility, entertainment or arts association) in exchange for an opportunity to exploit the commercial potential of such association (such as promotional and marketing opportunities, for example). A sponsorship agreement is the contractual arrangement that outlines the relationship between the sponsor and the sponsored party. The following is a checklist of issues to consider when entering into an international sponsorship agreement.
