BRAND STRATEGY AGREEMENTBrand Strategy Agreement • December 9th, 2021 • TPCO Holding Corp. • Agricultural production-crops • New York
Contract Type FiledDecember 9th, 2021 Company Industry JurisdictionThis Brand Strategy Agreement (this “Agreement”), entered into as of November 24, 2020, but effective subject to, and as of the date of, the satisfaction of the condition set forth in Section 2.1 (such date, the “Effective Date”), is made by and between SC Branding, LLC, a Delaware limited liability company (“Lender”) for the services of Shawn C. Carter p/k/a JAY-Z (“Artist”), and Subversive Capital Acquisition Corp., a corporation existing under the laws of the Province of British Columbia, to be later renamed TPCO Holding Corp. (the “Company”).