Common use of Use of Trade Names and Service Marks Clause in Contracts

Use of Trade Names and Service Marks. (a) Each party hereby grants to the other party a non-exclusive right and license to use the respective trademarks and/or service marks of each other that are used in connection with the businesses operated at the Stores in their respective promotional activities provided, however, that each party retains the right of prior approval of any marketing or promotional advertising by the other party which includes any of its logos, trademarks or service marks. Each license granted in this section shall apply only to the Program, and the recipient shall make no other use thereof except as expressly permitted in this Agreement.

Use of Trade Names and Service Marks. (a) Each party hereby grants to the other party a non-exclusive right and license to use the respective trademarks and/or service marks of each other that are used in connection with the businesses operated at the Stores in their respective promotional activities provided, however, that each party retains the right of prior approval of any marketing or promotional advertising by the other party which includes any of its logos, trademarks or service marks. Each license granted in this section shall apply only to the Program, and the recipient shall make no other use thereof except as expressly permitted in this Agreement.