Common use of Treatment of the American Express Brand Clause in Contracts

Treatment of the American Express Brand. Except as expressly permitted by Applicable Law, Merchant mustnot: (i) indicate or imply that it prefers, directly or indirectly, any Other Payment Products over the Card, (ii) try to dissuade Card Members from using the Card, (iii) criticize or mischaracterize the Card or any of American Express’ services or programs, (iv) try to persuade or prompt Card Members to use any Other Payment Products or any other method of payment (e.g., payment by check), (v) impose any restrictions, conditions, disadvantages or fees when the Card is accepted that are not imposed equally on all Other Payment Products, except for electronic funds transfer, or cash and check, (vi) suggest or require Card Members to waive their right to dispute any Transaction, (vii) engage in activities that harm the American Express business or the American Express Brand (or both), (viii) promote any Other Payment Products (except ▇▇▇▇▇▇▇▇’s own private label card that Merchant issues for use solely at Merchant’s Establishments) more actively than Merchant promote the Card, or (ix) convert the currency of the original sale Transaction to another currency when requesting Authorization or submitting Transactions (or both).

Treatment of the American Express Brand. Except as expressly permitted by Applicable Law, Merchant mustnotmust not: (i) indicate or imply that it prefers, directly or indirectly, any Other Payment Products over the Card, (ii) try to dissuade y totrdissuade Card Members from using the Card, (iii) criticize or mischaracterize the Card or any of American Express’ services or programs, (iv) try to persuade y totrpersuade or prompt Card Members to use any Other Payment Products or any other method of payment (e.g., payment by check), (v) impose any restrictions, conditions, disadvantages or fees when the Card is accepted that are not imposed equally on all Other Payment Products, except for electronic funds transfer, or cash and check, (vi) suggest or gesstuogr require Card Members to waive their right to dispute any Transaction, (vii) engage in ageenign activities that harm the American Express business or the American Express Brand (or both), (viii) promote any Other Payment Products (except ▇▇▇▇▇▇▇▇’s own private label card that Merchant issues for use solely at Merchant’s Establishments) more actively than Merchant promote the Card, or (ix) convert the verctotnhe currency of the original sale Transaction to another currency when requesting Authorization or submitting Transactions (or both).

Treatment of the American Express Brand. Except as expressly permitted by Applicable Law, Merchant mustnot: (i) indicate or imply that it prefers, directly or indirectly, any Other Payment Products over the Card, (ii) try to dissuade Card Members from using the Card, (iii) criticize or mischaracterize the Card or any of American Express’ services or programs, (iv) try to persuade or prompt Card Members to use any Other Payment Products or any other method of payment (e.g., payment by check), (v) impose any restrictions, conditions, disadvantages or fees when the Card is accepted that are not imposed equally on all Other Payment Products, except for electronic funds transfer, or cash and check, (vi) suggest or require Card Members to waive their right to dispute any Transaction, (vii) engage in activities that harm the American Express business or the American Express Brand (or both), (viii) promote any Other Payment Products (except ▇▇▇▇▇▇▇▇Merchant’s own private label card that Merchant issues for use solely at Merchant’s Establishments) more actively than Merchant promote the Card, or (ix) convert the currency of the original sale Transaction to another currency when requesting Authorization or submitting Transactions (or both).