AMERICAN EXPRESS CARD DESCRIPTIONS. At the point of sale, the American Express Card must be carefully examined to determine whether it is a legitimate and valid American Express Card and not visibly altered or mutilated. The name of the American Express Card (American Express) should appear in bold letters on the Card. The following is a description of the authorized American Express Card design: American Express: • All American Express Card Numbers start with “37” or “34,” The Card number appears embossed on the front of the Card. Embossing must be clear, and uniform in sizing and spacing. Some Cards also have the Card Number printed on the back of the Card in the signature panel. These numbers, plus the last four digits printed on the Sales Draft, must match. • Pre-printed Card Identification (CID) Numbers must always appear above the Card Number on either the right or left edge of the Card. • Only the person whose name appears on an American Express Card is entitled to use it. Cards are not transferable. • Some Cards contain a holographic image on the front or back of the plastic to determine authenticity. Not all American Express Cards have a holographic image. • Some Cards have a chip on which data is stored and used to conduct a transaction. • The signature on the back of the Card must match the Cardholder's signature on the Credit Draft, and must be the same name that appears on the front of the Card. The signature panel /must not be taped over, mutilated, erased or painted over. Some Cards also have a three-digit Card Security Code (CSC) number printed on the signature panel.
