Common use of Traffic Quality Clause in Contracts

Traffic Quality. For each Query and each click on a Paid Result, Publisher will provide: (a) the user agent; (b) the full, unencrypted Internet Protocol address of the user; (c) the referring URL (HTTP Referrer); (d) any anonymous user identification ascribed by Publisher, unique cookie or URL tag; and (e) any other data that Overture requests in writing that is used in connection with Overture’s ad serving and quality systems. Publisher will provide this information at the time a Query is sent to Overture and when a user clicks on a Paid Result. For clarity, Overture will not request and Publisher will not share any personally identifiable information with Overture. Additionally, Publisher will utilize the URLs and other source feed indicators designated from time to time by Overture. The parties will cooperate in a commercially reasonable manner to minimize automated, fraudulent or lower quality traffic. Overture will have no obligation to make payments in instances when Publisher has failed to utilize designated source feed indicators correctly. Overture shall determine the validity and quality of all traffic in its reasonable discretion.