Traffic Flow/Navigation Sample Clauses

Traffic Flow/Navigation. MERCHANT will take reasonable efforts to ensure that AOL traffic is either kept within the Merchant Site or channeled back into the AOL Network (e.g. hypertext links). The Parties will work together on implementing mutually acceptable links from the Merchant Site back to the AOL Network. In the event that AOL points to the Merchant Site or any other Merchant Interactive Site or otherwise delivers traffic to such site hereunder, MERCHANT will ensure that navigation back to the AOL Network from such site, whether through a particular pointer or link, the "back" button on an Internet browser, the closing of an active window, or any other return mechanism, shall not be interrupted by MERCHANT through the use of any intermediate screen or other device not specifically requested by the AOL user, including without limitation through the use of any html pop-up window or any other similar device. AOL will be entitled to establish navigational icons, links, and/or pointers connecting the Merchant Site (or portions thereof) with the AOL Network. Additionally, in cases where an AOL User performs a search for Merchant through any search or navigational tool or mechanism that is accessible or available through the AOL Network (e.g., Promotions, Keyword Search Terms, or any other similar promotions or navigational tools), AOL shall have the right to direct such AOL User to the Merchant Site, or any other Merchant Interactive Site determined by AOL in its reasonable discretion.